May 31, 2026
I Made a Silly Video.I launched BYOB fully prepared to stay behind the scenes. Then I learned that a product nobody has heard of needs more than a great design — it needs someone willing to show up, get a little silly, and translate the mission for the people who have never once thought about what happens to their styrofoam takeout box. My daughter edited the video. I told her I hoped no one I knew would see it. She was not concerned. You're seeing it first.